At Drew, Eckl & Farnham, our attorneys bring a variety of business and subject-matter expertise to our Corporate Transactions group’s practice.
(Pictured left to right, Jerica Richardson, Wayne Li, A Frenz, Juliana Neelbauer)
At Drew, Eckl & Farnham, our attorneys bring a variety of business and subject-matter expertise to our Corporate Transactions group’s practice. On February 13th, Juliana Neelbauer, a senior associate attorney in the Corporate Transactions group, was invited by Product Hunt – Atlanta and Tyrannosaurus Tech to share her software design-for-government knowledge with the crowd at an Atlanta Tech Village panel event that discussed best practices in civic tech design and explored the unique opportunities for bleeding-edge designers who want to solve design challenges for government web portals and applications that serve millions. Juliana leveraged her knowledge as the C.O.O. of Ad Hoc LLC, which is a custom web portal developer that is a leading thought leader in user interaction and user research-based design for federal websites like Vets.gov, which is the veterans benefits portal, and healthcare.gov’s rescue and improvement projects. Juliana made recommendations for how designers can shape the design culture of a government project early in the cycle—even before the project proposal is released—as well as after the project is awarded and the work is in progress. Juliana shared optimism about government stakeholder adoption of user research and UX principles and methods in current and upcoming projects throughout the region. “Government department heads understand that they have to consider user experience earlier in the project cycle, rather than just slapping a pretty looking UI on a portal after backend development ends. Those stakeholders want users acquisition and understand that government service sites have to work not just for one transaction in time but for multiple user transactions over time. The timeline for user interaction is long when the web service provides an essential public service to users. As a result, design team members are often as critical to a project over the long-term as they are in the initial design phases.”
Mrs. Neelbauer was joined by the panel moderator, Jerica Richardson, Founder of HackOut.Ninja, and fellow panelists A Frenz, UX/UI Strategist at Tyrannosaurus Tech, and Wayne Li, Endowed Professor of Practice in Design and Engineering at Georgia Tech.