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Corporate & Transaction Negotiates for The Fox Theatre in GICC Partnership

June 13, 2019 BY DEF Admin

Drew Eckl & Farnham’s Corporate & Transaction team negotiated a transaction on behalf of the Fox Theatre regarding a partnership between the Fox Theatre and the Georgia International Convention Center (GICC). The partnership names The Fox Theatre as the exclusive partner for the GICC’s multipurpose arena, Gateway Center Arena @ College Park, which is slated to open this fall. Under this multi-year agreement, the Fox Theatre will consult in several key business areas, including accounting, programming, marketing, digital media, production and general facility management. This venture further expands the Fox Theatre's footprint in presenting top­notch live entertainment at facilities throughout metro-Atlanta, including Cobb Energy Centre, Symphony Hall and the Buckhead Theatre.

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